Adlandpro Friday Review| 10.01.2014

A Friday Review with a twist!

I started the Friday review to let members and non members of Adlandpro about what is going on in the community and over time the wealth of information has been growing to a point that it is very difficult to choose from the great information that you share every day.  You tirelessly give of yourselves with the intent to share, to educate, to help other members because you know this is the way to do things and I want you to know how much I appreciate every single one of you!

I would like to stream line this Friday review to make it easier to read, but I need your help.   I need to know what you would like to see on these reviews on a weekly basis so if you could take a moment and put in the comment form the type of topics you would like to see and I will do my best to be sure that your reading interests are seen.

For this weeks Friday review I  am going to share a blog post that was done by a member, announcements and something to inspire you for the week ahead.

I look forward to your responses and thank you for being the best people a social network could ever hope to find!

The blog post is from Carol Graham  who is an active member of Adlandpro.  She is also the author of the book Battered Hope and her blog of the same name is becoming very popular among  people. As many of you know Adlandpro is a social network of people who are marketers and business people. Like any social network the emphasis of social is important to everyone on Adlandpro, but one of the core strengths of this community is talking about marketing in all its forms. 

While Carol loves to talk about many topics, what drew me to this particular blog post was the topic of  selling, which is very important to people who are marketers. 

How To NOT Sell Your Product….GUARANTEED!

How To NOT Sell Your Product....GUARANTEED!

Battered Hope
by Carol Graham

Let’s talk. There is a lot of information available on how to sell your merchandise. You can take a course, read a book, do research on-line. What I want to address here is how to be sure you don’t sell. I am referring to the face-to-face or one-on-one sales approach. Whether you are selling a car or a bottle of vitamins, certain things you do will help guarantee you do not make the sale. It has been said that trying to sell yourself is not as important as selling your product. Hogwash! Selling is ALL about selling yourself. Here is how to guarantee you DON’T sell. Think about it!

Starting with the 10th way not to sell…….
10. Have limited knowledge about your product. If your prospect asks you a question to which you do not have the answer, make it up. Hopefully, they will never find out.

9. Establish your customer’s needs and then tell him what he wants to hear, even if it isn’t true. Again, hopefully, he will never find out. The only thing that is important is the sale, right?

8. Pay no attention to your appearance. So, unkempt, sloppy – it doesn’t matter. They are buying a product – what you look like does not have any affect.

7. Control the conversation. Do not give your prospect a chance to voice his opinion or ask questions. What is important is that you talk about you and your success.

6. Make sure to empathize the down side. Let them know why this product may not work for them.

5. No matter what they ask you, never say “I don’t know.” Do not appear uninformed. Don’t offer to get the right answer for them.

4. Don’t get excited or show any passion for your product.

3. Don’t ask your prospect questions. What they have to say is not important.

2. If they insult your intelligence in any way, get angry. Let them know who is in charge.
If, after following the guidelines above, you still manage to make a sale, the number ONE way to squash it is…….(drum roll, please)……

1. Do not stop talking. Oversell! Maybe they will change their mind .

* If you would like to do a guest blog post on  my blog, please let me know as the more knowledge we share the better we can help people.

There have been some great blog posts done by members on the Adlandpro Blogging community that you should check out including posts by

Jeng Cua

Linwood Austin

Roger Macdivitt

David Cohen

Diane has set up an Adlandpro Blogging Glossary for everyone, so check that out and if you see words or terms that you would like to be added, then please contact her here or on the community

To end this Friday Review…some inspiration and food for thought

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  • Hi Bogdan, I really enjoy your Friday Reviews. I think they all have been interesting and informative. Blogging is not for me, however I do read a lot of them. Writing is one thing I dislike to do and it takes me forever to write, and then I think, Oh, I should have or I wanted to put this and that in there to make it sound better or make more sense.

    I think the subjects have been great , have no suggestions

    • HI Myrna,

      Thank you for your feedback. Blogging is a special way of communicating your own thoughts. Many times you would be not sure what you think about certain topic or even didn’t realize what your true perception about it is. Once you start putting it into writing, you start formulating your viewpoint about it. You might need to do some research first. Blogging is a great thing to express yourself and leave something of value. You should try it.

  • Thank you again for the Friday Review. It is always interesting, always informative and always a highlight of the week. What my suggestion is, don’t change anything. Continue to make it the potpourri of ideas and stories we have come to love. Each week is unique, never dull, and always something to look forward to.
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