When it comes to just one affiliate marketing tip one of the best things I can suggest to you is learning how to listen to what others are saying and that requires learning about social listening.
Many affiliate marketers, especially novice marketers are normally so busy promoting and talking to people that they forget to do this very important step. Now you will notice I have included “you” in this affiliate marketing tip and the reason for that is whether you like it or not, YOU are a brand and what you do will leave an impression in a persons mind good or bad. Personally if someone has a problem with me then I would like to know about it and correct that problem before it affects my credibility. “I” wont be making any sales if people have impressions of me that is less that I know about myself.
As I just mentioned one reason for getting those social listening skills honed ( people being disgruntled with “me” the brand) there are also other reasons why social listening is important
If there are complaints about the affiliate product that you are happily promoting, then you need to hear about it and go to the customer or person and help them. If you hear compliments about the product and about yourself, then knowing about them gives you the chance to go and say thanks and and an added bonus – what a great way to get a testimonial. There are other reasons to be listening and a few of them are:
- How are people responding to what you are saying or doing?
- What are your competitors doing?
- Who are the people who are advocating for you and your affiliate product and conversely who is speaking negatively about your affiliate product and about you?
Considering how large the internet is how is it possible to keep an ear on the pulse of what is going on around you?
A good affiliate understands that tools are needed for just about everything you do and social listening is no exception.
Before telling you about the tools that I use, you will need to sit down and do some keyword research and to make this a bit easier for you here are a list of parameters you need to include
- Your Name
- Your twitter username
- Your other usernames ( if they are the same as your Twitter name, then you can delete this one)
- Your affiliate product(s)
- Your industry
- Your Competition
- Your email address
- #your affiliate product name
- #your topics of interest
- #your name or name of people who are your fans ( and maybe those who are not your fans)
- your affiliate product company URL
- your blogs
- your social network links
This is just a general outline to start with and over time can and should be refined.
I know that many of you are on a budget ( who isn’t these days lol), so the tools that I’m showing you are free tools that are very effective for the job of social listening
Google Alerts is a free email notifications service that sends you an email when your listed names are mentioned and if you want to know some creative ways to use Google Alerts then you should take the time to read Five Creative Uses for Google Alerts via alan Henry. Now I also have to mention that for some reason I have not been fully satisfied with this service for a while, not sure what is going on, but its still a service to keep in mind.
Talkwalker Alerts is free and easy alternative to Google Alerts. I discovered this service not too long ago and I have to tell you I am more than impressed with the service and I am getting a lot more information than I ever did with Google Alerts. If someone can explain this to me, I would love to know why!
How do I explain Topsy – it is a real-time search engine powered by the social web and it is brilliant in what it is doing. Not only will you find out what people are saying about you or your brand ( you), but its great for showing trending topics.
Socialmention allows you to track and measure what people are saying about you, your affiliate product across the web’s social media landscape in real time. You can explore or opt to receive social media alerts (similar to Google Alerts but for social media only.)
A free resource for brand monitoring, it taps the Web, blogs, Twitter, and Facebook, and delivers easy-to-read results in one page.
One last thought about this affiliate marketing tip is start listening and really see what people are thinking and saying. Once you practice the art of listening then when you are promoting your affiliate product you will better able to gauge what your customers and fans are saying and you wont be caught off guard.
“Most of the successful people I’ve known are the ones who do more listening than talking.”
― Bernard M. Baruch