Ask for the Referral!

Ask for the Referral!

Ask for the referral when you make the sale!

by Dave Cottrell

Always ask for the referral whenever you make a sale!

Let’s face it.  No matter what anybody tells you, selling can easily be hard work, whether you are doing affiliate marketing on the internet, or network marketing, or selling cool drums from Africa by the side of the road.

You need to get your product or service in front of people who are looking for your product or service or who you can convince that they are looking for your product or service and are willing to pay money to get it.  Ask for the Referral

Now, I don’t know about you, but I like to get maximum bank for my efforts, which means I would rather get paid a lot more than minimum wage for my work.  But if all I go for is lots and lots of traffic, I’m going to do a whole lot of work that I’m not getting paid for.  Trust me;  it can take a MASSIVE amount of un-targeted traffic to get one sale.

Even when you work to get targeted traffic to your sales page, you can spend way more time than you need to getting that traffic.  Just because your traffic is targeted does not mean you’re going to get a lot of sales.  Targeted traffic from people who don’t know you is still going to be a hard sell.

I remember when I was selling insurance door-to-door.   I had a low cost accident policy that would actually cover loggers for accidents in the woods.  If you’ve ever checked out insurance, you would know how hard such a policy is to find.  So when I was selling in a logging town, it was a really great policy to be offering!  Most of my “traffic” was targeted!

But let me tell you;  I still had to do a lot of leg work to sell a policy.  People are naturally less trusting of strangers, and they were in no hurry to give their hard earned money to someone they had never even heard of.  I had to do a lot of walking and a lot of knocking to get someone to sit down and listen to what I had to offer.

But when I DID make a sale, that’s when the magic of the referral kicked in!  Hint:  Always ask for the referral when you make the sale!

Whenever I made a sale, I would ask my new clients if they knew of anyone who they thought would also benefit from this service.  Most people who bought a policy LOVED giving me a list of referrals.  Once I had this list, I could go directly to that person’s house and tell them that their friend had just recommended that I go and see them, because he thought they would probably also benefit from the service I had to offer.

What a difference having the referral made!  The number of “clicks” went way up!  Rather than going through entire blocks in a town full of really good prospects (a logging town), I would go to a house and make a presentation (and usually a sale), then on to another house with the same results.  Having a referral was almost like magic!

The same thing applies in online business, whether it is affiliate marketing, network marketing or direct sales of tangible goods.  When you make a sale, ALWAYS, ALWAYS, ALWAYS get the contact information of the person purchasing from you, and ALWAYS, ALWAYS, ALWAYS ask for the referral.  You will save hours of  work and watch your sales explode.

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  • A great post that talks to people going that further step..not just making the sale but getting others to help you.
    On line that can be a bit more challenging as we don’t think about these things, but there are a variety of ways that people can do this very same action, by asking people to write a review, asking people for a testimonial, getting people to retweet or share your “message” and even saying to people..who do you know would benefit from this product?
    I think people tend to forget that what is done offline can indeed be brought online, it just takes a bit of thinking and adapting your ways.

  • Hi Dave, the referred customer is more likely to buy than the one who found you yourself. In my business I have early adopted an affiliate program, which to this day is my main source of traffic. Never bought any traffic to this day. Having an affiliate program in the internet setting is an important part of business and everybody should implement it.

  • Absolutely, Bogdan! That is the power and beauty of an affiliate program. It is all about other folks referring people to your business! This is why it’s so important that people who get into affiliate marketing actually know their products before trying to sell them. They’re not much of a referral if they know nothing about the business they are sending leads to!

  • Pingback: Ask for the Referral! « Bogdan Fiedur

  • Pingback: Traffic exchanges and Affiliate marketing | Social Media and Marketing by Bogdan Fiedur

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