Using free online image editors is a great way to get your visual marketing in front of your prospects, clients or customers.
It has been shown that the amount of content being created visually through pictures, videos and infographics is rocking the social media world and this trend is not going to slow down anytime soon and to prove the point, just look at Pinterest, Vine and Instagram.
Are you on board?
At one time the only way you could do anything with your logos, images or other visual graphics was to hire a professional or if you were brave use an tool such as Photoshop which cost a lot of money or a lot of time learning how to use.
With the creation of so many free online image editors, the world opened up for the everyday marketer to be able to have fun with their images and more important to create images that would work for their visual marketing.
Just as with any service you find, you need to find the right one for you and your needs.
Some criteria you might want to look at are:
Is the service easy to use?
Can you navigate the site and can you get answers to your questions such as how to use a feature, what do the tools and effects really do and do they have tutorials to help you learn more quickly?
At the very least, you need to be able to have basic functions such as crop, rotate and the ability to resize the image.
After experimenting with different free online image editors here are my top picks
PicMonkey gives you the ability to add effects, add text,overlays,frames as well as the basics of cropping, colors and resizing. While this is a free online editor, there is the option to upgrade, which gives you more options, but to be honest their free service is very good on its own.
I like Lunapic because it is a simple site to use where you can upload right from the front page, you can draw, adjust the effects are amazing! You can create slide shows and this service has some great tutorials.
While Phixr has all the features you would expect in a photo editor including adding speech bubble, it does have a down side ( at least to me), you need to log in to be able to use the service.
Fotor is a cross-platform editor that I have been experimenting for a short while, and I have to say I am quite impressed with what it does from creating collages to creating cards. At this time, I have it as an app on facebook, which makes it easy for me to find when I need it.
With a name like Befunky, you can be sure that this free online image editor is going to be fun to use. You can upload images from Facebook, Picasa, Photobucket, your computer. There are lots of edit options and this service has apps for iOS and Android.
Now matter whether you use a free or paid image editor remember to
1. Make your images stand out from the crowd
2. Make your images shareable
3. Make your images speak to people – Add Text to get your message across to your readers!
4. Make sure you optimize your images
Do you have a favorite free online image editor? Share your thoughts in the comment form below and don’t forget to share this information with your friends