Business Success Strategies – what’s so complicated?by Dave Cottrell
This might seem self-evident, but years of watching what people are doing in the world of network marketing, especially online, demonstrate that most people don’t stick with the plan.
“Hurry! Hurry! Get in at the top!”
“Don’t Miss This One!”
How many times have you received an email with a subject line like that? I hope your first reaction was to delete it!
One strategy used many times (so it must work) is to get you to sign up in the prelaunch for a “sure think,” without any details, whatsoever, other than the “fact” that it’s going to make you rich beyond your wildest dreams (and probably, with a promise to build your downline for you – hint – the downline is NOT a paying downline…)
It is a safe bet that if you have to get in at the top, it’s probably not going to go anywhere. It likely has an awful or horribly overpriced product, a hopeless commission structure (usually one that pays out FAR too much to survive), and is designed only to make its owners a whack of cash in a big hurry. (Can you spell, PONZI?)
“Hurry! Hurry!” That’s the cry of the huckster trying to get hold of your credit card number BEFORE you do your due diligence. He knows that if you think about it overnight, you won’t be back…
“Hurry! Hurry!” Did you notice the date at the top of the page? You only have 23 hours, 9 minutes and 34 seconds to “get in at the top!” But here’s a secret: If you come back a week from now, you’ll only have 23 hours, 9 minutes and 34 seconds to “get in at the top!” These hype artists use a simple java script to create a sense of urgency in the hope that you’ll buy in before you take the time to check them out.
Here is one of the most important business success strategies you will ever put into practice: Do your research carefully and thoroughly, pick a business in a field or niche that you love, and stick to it.
Don’t hop from program to program. That is the best strategy for failure.
Good companies will still be good a year from now. There are billions of people in the world; that’s a HUGE market! If the product is good, competitively priced, and tied to a reasonable, workable compensation plan, it will stay good for a long, long time.
Be reasonable and use reason when choosing a business. Do not let your emotions rule! The BEST rule to begin with in making any choice is to sleep on it. Beware of those who say you have to “strike while the iron’s hot.” YOU may be the one who is about to be struck… with another dent in your bank account and another unworkable, worthless, soon-to-disappear “business” opportunity.
Someone once said of a successful businessman, “Boy, are you ever lucky! Look at how successful you are!”
To which the businessman answered, “The harder I work, the luckier I get.”
Get rich quick schemes are not designed to make the people they are targeted toward rich. They are designed to make their owners rich.
They may look absolutely great, but that’s the way they are designed. They are a product of the science of plucking the strings of human emotion in a tune designed to bewitch and beguile the hapless surfer. They are the “song of the Sirens” to those who will listen to their mind controlling magic.
Just as Odysseus had his sailors plug their ears with beeswax and tie him to the mast so that he could not act on the song of the Sirens in Homer’s saga, you need to resist and walk away from the lure of the call to fast action and do your research.
If you’re already in business, you need to focus on that, not on the latest and greatest “wealth” scheme ever invented. As Solomon wisely said, “There is no new thing under the sun.”
I see SO many “new” “business” “opportunities” every year that purport to have discovered some new wealth “secret,” yet they all are designed for exactly the same thing, to vacuum out the bank accounts of the unwary.
Here is an important business strategy that comes out of the first one: After you have done your research and made your decision about the business you are going to be in, get in, stay in and work in that business.
Again, don’t hop from program to program. That is the best strategy for failure.
One of the easiest ways to get into business for the person starting out is not to open an online store or get into a big ticket sales program or start out in multi level marketing, Those things may be in the carefully planned and researched future, but there is a simple, safe way to begin that doesn’t take a big investment.
It’s called “Affiliate Marketing.” Some of the wealthiest people ever to make it big in the online world did it with affiliate marketing.
This is a business success strategy for the average person armed only with a small budget, a determination to learn, and a determination to earn. This article is not about affiliate marketing, but about the simplest strategies for business success (there is a huge amount of good information available on affiliate marketing).
Affiliate marketing is one of the simplest of all businesses a person can get into, and one of the most lucrative, but you need to persevere and focus on what you’re doing, learn how to do it, and put in a steady, focused, long term, effort doing it.
The sum of these simple business success strategies is this: Do your due diligence when choosing your business, don’t hop from one to another, and be persistent and focused in your effort. If it sounds too simple, perhaps that’s why so many miss it. They may be looking for that complicated, secret, one-of-a-kind, ever elusive get-rich-quick scheme.
Don’t you be one of the ones that gets fooled. If the simple strategies mentioned here, today, sound like hard work, they are. That’s another of the strategies! But this is what works, so work with these strategies in mind, and your rewards will be great.