A Call to Action; Tell ‘Em What to Do and your traffic will go WAY up!
by Dave Cottrell
A “Call to Action” is what many of the “gurus” will tell you that you need to do to make a sale, and they do have a point. It’s very important to end your sales page with a call to action, otherwise known as asking for the sale. If you don’t, you’re leaving your visitor hanging and unsure about what to do next. The truth is, as has been proven time and time again over the years, that people LIKE someone else to make decisions for them. They LIKE to be told what to do. This is why most people work for someone else, rather than being self-employed.
However, people also don’t like spending their money without feeling comfortable about it. The majority of people are not comfortable about spending their money online, especially, with a complete stranger. Simply having a fantastic sales page with a really strong call to action at the end is not enough.
It is a well known fact that it can take multiple exposures – aka, visits to your website, to turn a prospective customer into a buying customer. This is one of the reasons why sites like Ebay and Amazon have become such popular platforms for people to sell their wares from. These companies have already done the work of creating trust by bringing people back again and again.
For the person like you, starting out with your own website, who desires to build your own successful online business without having to pay all those high fees, there has to be something you can do to increase your trust level and bring people back.
The good news is, there IS something you can do, and it’s not difficult.
Following are ten “call to action” phrases you can use to bring them back again and again, increase your standing with Google and other search engines and directories, and drive your website traffic way up. These are the call to action steps that lead to the big CALL TO ACTION step that finally brings the sale at the end of your advertising copy.
1. “Join Our Free Affiliate Program” There is very little you will find as valuable to you for increasing traffic and sales as having an affiliate program of your own. A good affiliate program, where you offer a good commission, will create an army of sales people promoting your links all over the internet. It’s not hard to set up, and is something everyone who has merchandise or services to sell repeatedly is crazy not to set up.
2. “Refer A Friend” Tell your visitors to refer a friend and provide an easy way to do it. You can make it a link to a page with an easy-to-use form, or you can put a small form right on the page. If you offer a reward for doing this, such as access to a resource that you normally charge for like an e-book or report, the potential for them to take this step goes way up. Not only will this bring new visitors, but it might get the friends talking to each other about your site, and bring them both back.
3. “Take our Short Survey” I’ve written about surveys and polls in the past, and cannot over emphasize how valuable they can be. Ask your visitors to take your short online survey or poll. Make sure it is short, and make the questions both interesting and relevant. Not only do you engage your visitors by doing this; you might gain some very valuable feedback.
4. “Bookmark This Site Now” Tell your visitors to bookmark your site. When they later notice your web site in their bookmarks, they might click the link for a return visit. Put a little friendly pressure on your visitors to bookmark your site. One good way to do this is to tell them you add new content on a regular basis.
5. “Please Sign our Guest book.” Ask your visitors to sign your guest book. When people sign your guest book they add value to your website by showing others they have been there and taken action, themselves. This increases the perceived trust level of your website tremendously. It also gives you their email address, to which you can send a thank you note for signing your guest book with an invitation to subscribe to your newsletter.
6. “Subscribe To Our Free Newsletter” Tell your visitors to subscribe to your newsletter. When they subscribe you’ll be able to send regular newsletters to their e-mail address. Every newsletter you send them will contain valuable articles that will increase their trust. You will also have links and further calls to action in each newsletter that will call them back to your website.
7. “Participate in our Forums” Ask your visitors to join your forums. It’s very easy to add a forum to your website, these days. There are many easy-to-install, free platforms to add to your existing site. By joining your forums, they will meet other people and become part of your growing community. As their sense of belonging increases, so will the frequency of their visits.
8. “Use Our Free Content in Your Newsletter or Website” Give your visitors permission to use your content in their newsletter or on their website. Make sure to tell them to include your resource box with your content. (A resource box tells a little bit about you and links back to your site. It can be as simple as and About the Author paragraph, a link, and a copyright notice.) This will help to spread your links and content all over the internet.
9. “Give Our Free Stuff to Your Visitors!” Let your visitors give away your free resources to their own web visitors. Again, make sure your links are attached. This will make them want to come back for more and more, and is some of the most valuable free advertising you will ever get.
10 “Win a Free ______” Hold contests with great prizes. People love to win things and will come back often to try if you keep your contests fresh, fun and valuable. You can even afford to offer real, tangible prizes you can mail to your visitors if you do your research and shop wisely online. This then gives you the added and almost priceless benefit of being able to send people a card, coupon, or just a nice newsletter to their “snail mail” from time to time.
The more you engage with your visitors and make friendly, low-pressure, cost-free decisions for them, the more likely they are to return and become customers. So keep it friendly, start out early with a call to action with the goal of bringing them back, and work on getting them to your big call to action, the one that asks for a purchase decision, AFTER you add them to your returning community. This will increase your traffic, increase the number of people who will buy from you, AND increase the number of repeat buyers.