Subject Line

Subject Line

September 17, 2014 5 Comments on Subject Line

Dr. Suess, used to do things like walking onto a bus “smoking” a pipe with a turnip in it. People would come up to him and ask him why he was smoking a pipe with a turnip in it! His answer was simple…

Story Telling 101

Story Telling 101

February 12, 2014 9 Comments on Story Telling 101

I went to my mailbox, yesterday, and in there, along with all the other junk mail, bills, reminders, etc., was a small, robin’s egg blue envelope.

The first thing I noticed when I turned it over was the way it was addressed. …

Phone Use Errors

Phone Use Errors

January 29, 2014 3 Comments on Phone Use Errors

Phone use errors are things that can just kill your business and are a complete waste of your valuable time. One of the biggest phone use errors, as I wrote in a previous article, is not using your phone at all. But in the list of major phone use errors, the following one tops them all.

Who Am I?

Who Am I?

January 15, 2014 2 Comments on Who Am I?

Sadly, a very large number of foolish, “wannabe” online marketers don’t take two seconds to answer any of these very important questions. This is a key reason so many fail in marketing, BOTH online and off.

Duck Dynasty

Duck Dynasty

January 9, 2014 2 Comments on Duck Dynasty

We can actually learn quite a bit from Duck Dynasty and other, apparently dumb stuff, by examining the Duck Dynasty/Phil Robertson/A&E/GLAAD/Cracker Barrel series of events over the last month or so. Believe me, there were some big winners here, and very little lost by anyone, with the possible exception of Cracker Barrel.

Profile Images

Profile Images

October 30, 2013 5 Comments on Profile Images

Profile images are the avatars people use to visually identify themselves on blogs, social networks, forums, communities and other member sites, where many people come to visit. How important IS your avatar?

How to Earn Trust

How to Earn Trust

October 2, 2013 6 Comments on How to Earn Trust

How often have you seen a new e-book or software program being offered as THE answer to ALL your marketing needs for “only” $397, going down to $49.95 if you close the window often enough, only to see it being given away a short time later as an incentive for some other program. Why? Because it only sells well for a while until people begin to realize they bought baloney…

Conversions

Conversions

September 18, 2013 7 Comments on Conversions

…a conversion is when a visitor to your website responds positively to your call to action. In the case of affiliates or online stores, that means they buy something from you…

Image Power

Image Power

September 4, 2013 5 Comments on Image Power

Human beings are visual creatures. Just look at signs! Put up a print sign that says, “Curve ahead,” and you might start seeing the number of accidents on that curve going up. Put up a sign with a bent arrow on it, and every normal person slows down.

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