Is there such a thing as common sense marketing?
Have you ever wondered how many ways you can market?
social media marketing
but have you ever thought about
common sense marketing?
Well I had a chance to think about this form of marketing when I was talking to an Adlandpro member (BJ Williams) asking for a bit of help as I was having a problem thinking of something to write about ( it happens at times)
Because I used the common sense marketing approach (unwittingly) I had asked BJ Williams to give me some ideas to write about and then I fine tuned it to if you were wanting an answer to a marketing question what would it be?
After a few moments, BJ wrote –
“How do you convince people – without lying – that you have something that will help them? I’m hoping for common sense and dealing with the frustration with the bad programs .
When I read this the words that caught my eye were common sense which then led me to think about common sense marketing – is there such a thing and how could it be utilized?
(P.S. if you want a real life view of network marketing, this is what BJ and I were doing during this conversation While we didn’t plan on it we were networking using common sense! We both got something from that short conversation. Apart from a budding friendship, we also traded email addresses and the win win is that I now have a topic to write about and BJ is getting mentioned on this post!)
Many people feel that the words “online marketing success” are nothing more than a hype, a lie and how dare people raise false hopes and in many ways they would be right especially when it comes to bad programs. There are also the good programs that when you do the work, can make you a good income..but those dang bad programs can be a real pain and has caused “marketing” “online marketing” to have a stigma and yes it sure can be frustrating
The question of how to convince people that you have something that will help them without lying or using nasty tricks is a question that I feel many people ask, especially those people who are wanting to be ethical and they want to learn about marketing in a way where they can look themselves in the mirror everyday.
Now I am 90% sure that many “marketers” or gurus would give you oodles of advice, some would charge you money for it and others would give their own versions of what to do and maybe they would be right, I really can’t answer that but you wanted common sense, so here it is –
If you have to convince people of something, then don’t do it as they really are not interested. I will also add that if you are working that hard to convince people then you are talking to the wrong people!
Harsh words? Maybe but sometimes we need to be reminded to use our common sense when marketing and the very first thing a marketer should be learning is how to get to the right people who are interested in what you are selling or promoting
Far too many people are being taught..get out there, talk to everyone, place ads so on and so forth – I say PHOOEY!
To see so many people being taught to blow ads in the wind ( I was polite), trying so hard to reach everyone possible. working even harder to convince people that their product is the best thing in the universe, well it tends to get me a little bit mad ( again I am being polite) It also bothers me when these same programs will hype a person up when people tend conferences, webinars and lets not forget the intense inspirational hours to feeling that they can do anything because they are super heroes of marketing and of course when no one buys , you will then see those same people slumping down in a feeling of failure.
I have nothing against inspiration and the rah rah kind of conference, but if you don’t get any real learning on how to do marketing, to me it is a total waste of time and to think..you might have paid for this? Yikes!
Lets start using some common sense in marketing and understand that you need to think about marketing not just as a business, but as a person who knows how to do things, because they make sense, because they work.
Just as many people drive cars, there are those folks who prefer sedans over trucks,sports cars over family cars and then there are those people who don’t drive at all. Trying to convince a person who drives a sports car to buy a sedan and somehow convincing them this is what they need is not going to work and in fact you will lose every time! My point is you need to change how you are thinking about marketing
The common sense marketing approach regarding talking to people is finding the right person and then learn what that persons likes and needs makes perfect sense. when you focus on finding the right people, you will have a much easier job of talking to them.
I can hear people say right now..O.K smarty pants how do you do find the right people?
I am only to happy to answer –
Finding the right people means understanding two basic concepts.
knowing your product
learning how to find the people who would be interested in your niche and product
You will notice that I put as the first concept “knowing your product” The more you know your product the more you can find out who would be interested in what you are selling
Knowing your product means using the common sense approach and asking yourself questions such as:
a) The purpose of the product
b) Is it affordable
c) If you have questions who can you call on
Then you need to ask yourself
Why should people buy from you?
Why should they buy this particular product when there are so many similar products to what you are selling?
What makes you unique and your product enticing?
When it comes to similar products, who is buying them and why.
When we talk about benefits, what are the real benefits without sounding self serving.
Next – How to find people
Much has been written about finding people, targeting people and you can find that information all over the net . For the purpose of this post about common sense marketing , you need to know who would be interested in buying your style of product and you need to think and research to get the answers
To get you started:
Write down ( after doing some research) who is likely to buy your product, are they male or female, their age and where do these people normally hang out online.
With this kind of information you can say hello, answer any blog post you find, if there are negative reviews, get in there and answer them when you find them. Be sure to keep a note of where you found these people.
keep up to date about your product for a few reasons
a) This gives you an ideal chance to let people know of something new.
B) Mentioning something new helps people to remember the name of the product
C) The more you know about the product the better you can answer any question that people will have.
Another point to think about is where your ideal customer lives and that will help you to decide if you want to sell in your own country,globally or locally.
One last point that talks about convincing people. People are going to buy from those who are trusted, who have experience with the product. You need proof to share with people and sometimes that can be problematic if you have never used the product yourself , people will ask -why not? Many people try to satisfy the proof that a product works through showing pay stubs, Pay Pal balances and I guess that is a kind of proof ( the fact that people can make these things up is totally beside the point) – they have proof and that is that!
A great common sense approach to
convincing talking to people using proof is through a friend of mine
I have a good friend who lives down the street from me and she got involved in hula hooping and loves it. She can make her own hoola hoops and she is getting healthier because of this form of exercise. Where she goes to do hula hoop has an affiliate program where you sell memberships and she thought why not give it a try will give it a go. I find it delightful that she is making extra money and yet she has no marketing skills to speak. Why is she successful – Because she is real, she has proof that this exercise works for her via videos, sharing the success of others, talking to people inviting them to try to see if they like it and not bothering to even talk to those she knows wont’t do it and one last thing..she only sells locally. When I talked to her about what she was doing, I “pouted “because she had not asked me..her answer was..Diane, I know you wont’ do it because of your back. Common sense in action!
Common sense marketing is all about results, understanding that the flashy things are not as important as what works, understanding the different concepts of marketing. For example many people are told that the need to use repetition is important if you want people to know your brand (product)
Let me digress for a moment
Have you ever noticed that people tend to follow the majority when it comes to trends fashions or other things and funny enough, people have this wonderful tendency to go with what the majority are talking about when they are uncertain of a story. Case in point, I just read that Facebook is going to tag satirical articles because too many people believe these articles are true. A proven fact is that the more people hear something the more people will believe it… because a good friend told them.
Got to love Repetition!
How can you use repetition to your advantage?
Many people firmly believe the repetition in marketing is saying the same thing over and over again, saying the same words, advertising the same way and that is the only way to be repetitive…wrong!
Repetition is not about using the same words and same images, that is boring and people will get ad blindness. Instead, think of repetition in terms of taking an idea and using it in different contexts. How you can use this product to relate to different ideas…now that is repetition that makes sense.
While there may be those who think that common sense marketing is limiting to what a person does, I will say that using this form of marketing can be used in life, in email marketing, direct marketing or any other kind of marketing
Common sense marketing is simply creating a good plan, to take action, adapt your plan when needed and really thinking of your customer. That means not just giving information but also letting people know they have a choice and they have a way out if they don’t want your product or service.
Even though a company or affiliate program will have this important information in their terms of service, it makes a big difference when you give people a choice..freedom of choice. When you do that, think about how you would feel? I know it would set my mind at ease and I wouldn’t feel so pressured. That gives me a real chance to listen to what you are saying and I will make a better decision.
I like common sense marketing, it’s a breath of fresh air, it’s real, its honest and it’s much more productive than the hyping or lying people have been told to do.
As for the bad programs..they have always been around one way or another and while we can educate people, we cant stop people from being foolish. ( maybe say that to your customer and see what they say)
I hope that I have answered your question BJ, I know that other people will have their own opinions and there may be people who don’t agree with me..that’s O.K. , if you don’t agree with my thoughts or you don’t agree with the idea of common sense marketing, leave your comment on the form below and lets have a good conversation
- Geeks vs The World (weflyspitfires.com)
- Social Media Updates for 2010-04-11 (chris.pirillo.com)
- Adlandpro Gold Membership – How To Build Your Opt In List (bogdanfiedur.wordpress.com)