How Much Effort is Enough when you’re Digging in the Dirt of your Affiliate Marketing Strategies?
~ guest article by Dave Cottrell
So many people wonder just how much effort they should expect to put in to implementing their affiliate sales program before they begin to see success from their affiliate marketing strategies. How much effort is enough when you’re digging in the dirt of your affiliate marketing strategies? My answer is, “Just enough.” Just enough, that is, to make the first sale. Then just enough more to make the next sale. Then just enough more to begin to make some real money. Then just enough more to hit their income goals. If you keep on doing just what it takes, it will be just enough to get you to the next level. That’s all you have to do.
It may seem like an old cliche, but it’s true. Most people quit, right about the time they would have begun to see success, if they had just gone that extra little bit. An old salesman I once worked with in door-to-door sales told me that if it takes knocking on 100 doors to make one sale, then you should work like the dickens to get the other 99 out of the way so you can make that one sale. Some of the old door-to-door sales strategies are good ideas to add to your affiliate marketing strategies arsenal!
It’s kind of like the trip I took, today, to an archaelogical dig my wife is working on up the Lynn Valley, here in BC. When I got there, I saw a bunch of people digging around in the dirt on their knees under the trees in that mountain forest.
They would carefully dig up the soil a tiny trowel scrape at a time, put it in a five gallon bucket bit by bit until the bucket was full, then they would take it over to another station where they would sift it all through a screen. I could have told them their excavations would go a lot faster with a real shovel and a wheel barrow, but that would have been counterproductive.
You see, they were looking for artifacts, not to get the dirt moved. They would screen that dirt bit by bit and bucket by bucket, often finding nothing. But every now and then, their efforts would be rewarded with a small artifact or two. Some of those artifacts were REALLY small and looked a whole lot like the dirt, until they were carefully sifted out and examined.
The other thing that was very interesting is the fact that once they begin to find artifacts in one area of their dig, their success rate goes way up, because they know where they are more likely to find more artifacts in a greater concentration.
I wonder how many people approach the way they develop their affiliate marketing strategies like somebody with a shovel and a wheelbarrow on an archaeological dig, rather than the expert carefully sifting for artifacts? Creating a great looking blog with all the latest widgets, photos, videos, etc., etc., may seem like a really good idea and look really great, but if you lose sight of the fact that your purpose is to sell something, it’s just a great looking website! You’ve successfully dug a big hole, but you forgot that the purpose was not to dig the hole, but to sift the dirt that came out of the hole for artifacts!
I wonder how many people quit digging after the first couple of buckets in the affiliate “excavation” come up empty? The site I visited, today, has been excavated for many years by the archaeologist in charge of it. Every year he comes back to cover a little more of the ground he has mapped out on the site, and every year he and his team discover more. Eventually, he will be able to write a very interesting book on the folks who lived there.
But if he approached that site with the same kind of strategies so many people use in their approach to affiliate marketing, there would be little holes dug at random all over the site, and probably no artifacts to show, at all. If they simply gave up every time they sifted a bucket of dirt and found no artifacts in it, about all they would likely ever find would be dirt. But they do just enough to find an artifact, no matter how much that “just enough” is, then repeat the process again. By doing so, they have discovered many artifacts, some of which I had the privilege of examining in their field camp, today. They have found some really interesting stuff!
Affiliate marketing strategies that work are work; make no mistake about it. Furthermore, you don’t work for eight hours and then go home and get paid. You might work hours and days and weeks, and yes, months before you get paid, but that’s just how much dirt you have to sift through. Once you get enough sifted, though, you will know where to dig for that much richer bucket of dirt, and your “just enough” will take you to the next level.
Like the archaeologist at that dig, you have to really want it, and you have to really enjoy the challenge of getting there, if you want your affiliate marketing strategies to work. But if you are willing to put in the effort and sift through all the dirt without giving up, the rewards will be great.