Drip marketing and social media – do those terms even belong together?
I have to be honest and say that I never heard of the term “drip marketing” before and it intrigued me!
The phrase drip marketing comes from the common phrase used in agriculture and gardening called “drip irrigation.” This is the process of watering plants or crops using small amounts of water over long periods of time.
It was developed in response to the “Law of 29” in which many marketers believe that an average “prospect” will not turn into a client until they’ve viewed their marketing message at least 29 times Drip Marketing: Is It Effective?
The purpose of this kind of marketing is to create a constant flow of marketing material to pre-customers or customers over a defined period of time and when done well, it has increased a marketers customer base anywhere from 30%- 100%. Normally drip marketing is done via email marketing or newsletters.
What about social media? Can drip marketing be used in social media?
when you understand that social media marketing is about driving traffic to your website and you use drip marketing as a strategy, then yes drip marketing is very workable
A great example is posting an educational or information post on a blog. When you do that you are inviting people to respond to the author and then they share with others – that is drip marketing that is interactive!
It actually is pretty exciting when you think about it and here is a post that I think will give you an even beter idea on how to do drip marketing through social media.
Just a question for you – Do you agree that it takes 29 times for a person to view a “marketing message” before you get a customer? That number seems rather high to me, so let me know your experiences and why you agree or disagree?
P.S Don’t forget that when you use the Adlandpro Blogging Community to talk about your different topics, you are also doing a form of Drip marketing!