Using images to drive traffic to your site
I find it interesting that when I read the biggest issue people have when it comes to marketing of any kind – its getting traffic, lots and lots of traffic and I can certainly understand why.
Have you thought about the one thing that people are sharing these days and it doesn’t matter where you go – its images
Because they are entertaining, they reach that emotional part of us, we laugh, we cry and we talk about what they mean to us.
Over the past year, Both Dave Cottrell and I have talked about using images for different reasons on this blog.
Dave Cottrell wrote an excellent post about Image power where he said “Image power is what your advertising campaign is sorely missing if you’re not putting it to use.” Its a fact by the way that when we read any kind of classifieds, the ones that grab our attention first are the ones with images as we can see what the product is all about. Considering how important images are when you are selling online, it an important topic to itself. I highly suggest if you are using classifieds or online shopping sites to sell your products, then read this very well done post by Mark Hayes. I loved his one point ( among the many points)” that when it comes to optimizing your images “using alt tags is probably the best way for your ecommerce products to show up in Google image and web search.”
Back in December I wrote a post about using images for blog posts and to paraphrase I stated that images for blog posts are an absolute necessity these days and I still believe that to be true.
For those of you who are wondering how does using images drive traffic to you site..
From my perspective, images can make your blog posts, forum posts a lot more shareable for the simple reason that people love to share things that make you laugh, make you think or make you wonder.
How about linking? Going back to driving traffic to your site, the more people share your content, the more you will get the traffic and images are an ideal way to accomplish this task.
Professionalism! The fact is adding just a few images makes a site look 100 % professional which is an asset no matter how you look at it.
If you are needing yet another reason to start using images, according to one Poynter eyetracking study by Steve Outing “when people are at your site, they will look at the images before the text.”[tweet this fact]
There are a few types of images that people like to share:
~Inspirational quotes in part because it helps people to feel empowered and motivated
~Funny memes are popular especially on Facebook and when used (in context)on your website is a great way to drive traffic to your site
~Text images can be used for many reasons, from sharing some text from your blog post to sharing a recipe.
~Infographics because they give so much awesome information about any topic you can think of.
what you need to remember is that even though images drive traffic to your site, you need to put some thought into how you are going to do this
Make sure that your images are relevant to your content, use big and bold images and think in terms of social engagement ( to me that means thinking of the people who will see the image and will want to share with others)
A friend of mine Carol Graham was talking to me the other day and was asking how to set up images on a blog so that they are optimized. Its an important question by the way and I am going to do my very best to answer.
Before I do, please use caution when you use images and make sure they are legal to use. Dustin W. Stout created a list of best places to find free images and I agree with him, some of the sites to find images are really a waste of time. I would suggest that you bookmark this post and go back to it again and again when you need to find that perfect image for your blog post.
The other point I want to make is driving traffic to your site starts when you upload the image. Most people tend to forget that when uploading an image file, you need to name it. To understand why all these steps are important, it helps to understand that When Google is going through your site, it is not a person who can ask you questions, it is a bot and you need to get that bot to understand what your image is about, that starts with the filename and all the other factors of title, alt tag, etc.. Everything you do has to be done with the skill of an artist making sure that everything works together with the written content you are sharing and the keywords you are using.
I have created an image to explain what to put in when you upload an image. I hope that you find it useful and if there are any errors, be sure to let me know.
The bottom line to images driving traffic to your site is that while a nice image will make you feel good, well thought out and optimized images will make you a winner every time!
P.S If you are a member of Adlandpro, just a reminder, when uploading images to your forum, be sure to optimize them by adding an appropriate title and alt tag.