Free classified advertising does work IF you know what you are doing, but many people are making the same mistakes over and over again!
Considering Adlandpro is a free classified advertising site, I decided to take a bit of time to talk about the problems with many of the ads I am seeing being put on the the different classified sites in the hopes that you will not make these same mistakes. After all the point to putting an ad on a free or paid classified site is to be seen and taken seriously.
Free classified advertising can be a great way to expose your message or product to the world and the fact that hundreds of people flock to such places as Craigs list or Kijiji every day proves that classified advertising works very well but you need to stop making these mistakes!
Not creating a profile! Today making a profile is easy and yet for some reason people still feel that they don’t need to do this – why? If you want people to buy from you or click on your ad, then it would help if you created a profile as it shows that you are a real person.
Creating an ad with no image. We all know how Pinterest is very popular right? When you create an ad with a good image of your product, you can also put it on Pinterest or other places where images can be shown ( now a days that is just about everywhere you go). Food for thought!
Making Claims! I have to tell you this one drives me crazy. I have seen so many people say ” earn six figures” or “make a fortune” and all the other hype expressions so often, I’m unsure whether to laugh or be insulted. Reality check for everyone – when people read these kinds of claims they run as fast as they can. Why? For the simple reason it is not realistic, it triggers doubt and disbelief in people. Maybe there was a time when this kind of “hype” would have worked, but now a days, people are very smart when it comes to advertising and they know how to check things out. Does this mean you should never make claims? To me you should only make claims IF you have facts and figures to back you up!
Only placing a classified on big sites! Everyone seems to believe that you should use Craigs list or other big free classified sites to post an ad. Here is a little secret for you…the smaller free classified sites are gems that manage to get good search engine rankings. A great way to think about smaller free classifieds is finding that little diner that has awesome food and great service and you hope like heck no one discovers it. Don’t underestimate the power of the smaller free classified sites.
Now that I have told you my “pet peeves”, writing a good classified ad like anything else you do as a marketer or affiliate marketer is worth doing but knowing how to make it work for you is something you need to learn about. Have you ever heard of a fellow named Charlie Page? To be honest neither did I until I started doing research about classified advertising and I found a post that he did that is bar none the best tutorial (that is how I look on it) on how to write a great classified ad. The post in question is called Four Steps To Writing a Great Classified Ad where he talks about
The Call to Action
It truly is a great read and I think you will find it very useful…be sure to read the comments also as he explains a bit more on selling a products features versus selling the benefits, you will find it interesting.
One last point I would like to add, all of the classified sites whether free or paid are owned by men and women who are in the business of advertising. While I am sure they do their very best to weed out the questionable ads people place , the fact is that they can’t filter for everything that is placed on their sites. I feel it wise to say…always do your due diligence when checking out any ad and if you are creating an ad, please be honest in all of your dealings.
What are your pet peeves when it comes classified advertising sites, what tips could you suggest to help people and what funny ads have you seen lately?