How Good is your subject line?

How Good is your subject line?

How good is your subject line? or blog post title ?  When it comes to blogging and email marketing many people wander around worrying about their subject line and whether they will be good enough and whether people will even open their email letter or click to read their blog content!

Now a days people are understanding that your subject line not only has to be good, but it has to WOW people to get them to open that email or read that blog post and there is a lot of information to be found on the art and science of  having a good subject line  with all the tips and tricks you can think of to help you out.

Many people who are marketing are discovering that blogging is a great way to create content to brand themselves and I have noticed that these people tend to see blog content as email content and treat everything they do the same way.

For example the title of a blog post is usually treated in the same manner as an email subject line and yet the reality is that there are differences between the two types of subject lines!

When creating a good subject line for an email, you need to think in terms of keeping your headline short and catchy but with Blog post titles you need to think in terms of what people are searching for and use Keywords as a focus.

Of course when considering how good is your subject line whether it be email or Blog post content, there are the similarities of

– understanding your readers
– wanting to attract attention
– wanting to trigger people to want to read what you have to say

To be honest I don’t think there are any shortcuts to learning the craft of writing headlines or titles, but sometime it helps to find a tool that will help steer you in the right direction.  While there are subject line testers that you can use to preview your headline to see how it will appear in various email clients and thinking of Litmus when I say this, for the purpose of how good your subject line  I am thinking more of these two different tools..

The first tool is one I discovered some years ago and was created by the Advanced Marketing Institute and is based on the “emotional marketing value” of a headline. The premise of this tool is that when you balance your headlines between all the different impact groups, then you can create more power to you headline – subject line- blog title.

Its an easy tool to use and gives you a lot of information and a way to help guide you on writing a subject line that will appeal to your audience.

 The Marketing service provider Worlddata created a tool called which is very snazzy for marketers, but I also like how it can help bloggers with their blog titles. The only downside ( if you can call it that) is you need to register to  continue using the service (  oh and it doesn’t accept gmail as an email provider)

 There is one other tool that you might want to use and it was created by MailChimp. It is a free IF you are a MailChimp user. I liked their wording  “Subject line researcher is kind of like a Google Keyword tool but for email marketing ( …maybe blog post titles too?)

Turning this over to you now…..

1. How do you craft your subject lines?  How good are your subject lines? leave me a comment and lets talk!

2.  If this is a post that you feel will help another person with their marketing or blogging efforts, please share

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    • Good morning Paul and thanks for the feedback. LOL I have met very few bloggers who are rich no matter what they do, but the love of sharing and writing is in their blood.
      Maybe come back when you have a moment and let me know how these tools are working for you in your email marketing and in your would be nice to know?

  • Thank you for the great tips. I have used the emotional marketing tester but not the one from and really like it. I quickly ran a test on my last few subject lines and was thrilled they rated in the 90’s. This tool will make it so much easier to make changes rather than struggle with trying to improve it on my own. One of my subjects had a dash in the title and that is a no-no! Good to know and I thank you for contributing.
    Carol Graham recently posted…You Can’t Be a Victor Without A BattleMy Profile

    • You are very welcome Carol and glad I could help out with the second tool. When you had mentioned to me in a conversation about the Advanced Marketing Institute tool, it brought back a lot of fond memories. A group of us were searching for ways and means to help people and when we stumbled upon this particular one ( at that time there were no others) we spent days and weeks “playing” with it and it did help us to hone our thinking skills. I like the second one because it has a very clean interface and you can see where you need to improve..always a bonus.

      Maybe at some point you could let me know if this or these tools have improved your open rate for your blog posts?

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  • Diane, it looks to me like you chose a very good subject line for this blog article! 🙂

    I have used the Emotional Marketing Headline Analyzer and others like it. I would actually recommend it highly to bloggers because I’ve noticed a trend I don’t like in blogging, where the author is so worried about getting it “right” for Google that he or she creates a title that is really basically nonsense to a real human being. As I recently wrote, people need to be search engine conscious, but also really need to be themselves. That’s what unique content is all about, after all.

    • Hi Dave and thanks for not only giving me great feedback, but also for bringing up the issue of writing for people.
      The more I read from people, especially people who are marketing, the more I am realizing that the huge difference in mindsets between bloggers and marketers is causing a big problem.
      Marketers are so used to email marketing that when they turn to blogging, they write as though it were an email campaign rather than writing to engage with people, to share and help others. It shows in their content and it shows in their “subject lines”
      I have seen blog titles that are so long, they basically are the content and I have seen blog titles that made no sense and had nothing to do with the content they were maybe going to write about.
      It has been baffling me why there is this issue until I wrote this blog post and all of a sudden it became very clear to me.
      These tools will be useful for both the marketer and the blogger..but just as with any can only go so far in giving you aid..the reality is that if you are blogging you need to start thinking like a blogger and when email marketing..think like a marketer.
      Thanks for letting me lecture and rant for a moment lol

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