How to Choose a Good Company

How to Choose a Good Company

How to choose a good company without getting burned in the process.


Have you been overwhelmed wondering how to choose a good company to affiliate with, without getting burned or ripped off in the process?

Networking at Affiliate Summit Central 2012

How many times have you received an email with a subject line like, “Hurry!  Hurry! Get in at the top!?”  I hope your first reaction was just to delete it!

As a rule of thumb, if you have to get in at the top, it’s because it’s probably not going to go anywhere.   It has an awful or horribly overpriced product or service, a hopeless commission structure (usually one that pays out FAR too much to survive – can you spell P.O.N.Z.I.?), and is designed only to make its owners a whack of cash in a big hurry.

“Hurry! Hurry!”  That’s the cry of the huckster trying to grab your cash BEFORE you do your due diligence, before you find out you’ve let your emotions win out over good judgment.

“Hurry! Hurry!”   Did you notice the date at the top of the page?  You only have 23 hours, 9 minutes and 34 seconds to “get in at the top!”

Guess what?

If you come back a week from now, you’ll only have 23 hours, 9 minutes and 34 seconds to “get in at the top!”  These hype artists use a simple java script to create a sense of urgency in the hope that you’ll shell out your money before you take the time to check them out.

Good companies will still be good a year from now.  There are billions of people in the world;  that’s a HUGE market!  If the product is good, competitively priced, and tied to a reasonable, workable compensation plan, it will stay good for a long, long time.

Be reasonable and use reason when choosing a business to affiliate with. Do not let your emotions rule! The BEST rule to begin with in making any choice is to sleep on it. Beware of those who say you have to “strike while the iron’s hot.” YOU may be the one who is about to be struck… with another dent in your bank account and another unworkable, worthless, soon-to-disappear “business” opportunity.

Now, back away from your computer, put your hands in the air, and go someplace else. It will still be there when you get back!

[Author’s tip:  The explosive field of advertising and social networking is one VERY good area to look at, today. The internet is still exploding, and any company that is at the head of the wave is going to grow explosively, too.  Adlandpro at the forefront of this rapidly expanding industry and has been since 1998.  This is the kind of company to affiliate with.]

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