I’m Blogging. Now What?
People ask me all the time what the secret is to making money as an affiliate. It may seem flippant at first glance, but I usually say, “Targeted traffic.”
But that really IS the secret to making money as an affiliate. Everything you do in affiliate marketing hinges on getting targeted traffic to see your offer. Otherwise, you’re as invisible as a polar bear in a blizzard.
So the next thing people ask is how to get targeted traffic. Again, at first glance, the seemingly simplistic answer, “Start blogging.”
Again, simplistic as it sounds, blogging really is the best way I know of for anyone to get really good, targeted traffic without spending money buying it from Google or elsewhere. When you blog on a subject that interests you and offer products or services that fit your blog, you are setting yourself up for some laser targeted traffic. Watch for more about choosing your products later.
But another thing I hear from people is, “I’m blogging. Now what? I blog every day, and nothing is happening!”
The truth is, if you write unique enough content and it gets picked up by the search engines, you will get a little traffic, but that’s the problem. It will be a little traffic, and you want lots of traffic. You want to be the air conditioned Arizona ice cream shop just inside the front doors of the only mall in town!
Here is where you have to do a little more than write your blog, but it’s not difficult and doesn’t require any special skills or knowledge. Make sure to list your blog on Networked Blogs, and then just tell people about your blog.
Diane Bjorling has written an excellent article on getting traffic from social media, which is a terrific place to start. Almost everybody who is online today is on social media, somewhere, and if you want to tell someone something, you go where someone is.
Social media is so important, today, that there are multiple blogs dedicated ONLY to social media. You should dedicate a little time every day to reading articles just on social media and learn about all the tools at your disposal. This would be a book if I wrote about it here!
Just remember that just like email, but even more important with social media, do not spam. Share interesting, quality snippets and tweets from your blog, and make sure to include the link to your blog in your profile everywhere you go, and always, always, always in your signature file any place you post.
Share links with other sites. Search for other site owners who like linking to other websites, and send them a request to link to your site.
Don’t just link with any and every site you come across. That can actually do you harm. Look for websites that are in a similar or complimentary category, and ask them to swap links. For example, if you blog about horses, you could look for other sites about horses, but also sites about feed, tack, ranching, guiding, etc., that are complimentary.
You can search on Google to find linking partners. For example, if you own a classified ad site and want to share links with other sites associated with classified advertising (a very good idea, as classified advertisers looking for sites to advertise on LOVE having their work done for them), you would use the following Google search command:
intitle: “classified ads” inurl: “links”
When I do that, I get more than 59,000 returns on my query. These are all sites that potentially would link to my site related to classified ads.
Next, start going through those sites looking for a way to contact the webmasters to see if they would be interested in linking to your site. Write a personal email to each one, including the name of the webmaster if you can find it. The more personal, friendly and complimentary your email is, without resorting to flattery, the more likely that the person will link to your site.
Here is a very handy link for you to add to your SEO bookmarks that will help you find new link building opportunities.
If this sounds like tedious work, it is… but doing it this way can get a positive response of 10 – 15%, which means that out of every 100 emails you send out, you get 10 to 15 links back to your site. You can do that fairly easily in an 8 hour day, and it builds up quicker than you might think.
If you have a small budget, you could pay your responsible teenager or a college student minimum wages to do this, and free up your time for more important things, like telling people about your blog on social media and replying to comments and Twitter replies, AND by engaging with other people talking about things similar to what you blog about.
Traffic strategies are not difficult or hard. They simply require creating a plan and sticking to it. The saying that many people fail because they fail to plan is very true, but many also fail because they fail to follow through and stick with the plan.
Guest article is by Dave Cottrell, Adlandpro’s affiliate manager. Dave has been selling online and blogging for many years. His Tahltan name is Klagoosh. He is an outdoorsman, writer, online marketer, preacher, grandfather and former heavy duty mechanic.