The New year is almost here and while many people scoff at the idea of making resolutions, creating good marketing resolutions is a great way to regain your enthusiasm and focus to start the year 2016 on the right foot.
Did you know the practice of making resolutions for the new year is thought to have first caught on among the ancient Babylonians, who made promises in order to earn the favor of the gods and start the year off on the right foot? (They would reportedly vow to pay off debts and return borrowed farm equipment – go figure!)
If you are looking for some ideas to help you create some good marketing resolutions, look no further as I have compiled a short list for you to go through to pick and choose.
These Marketing resolutions are not in any particular order, so have fun, pick and choose your resolutions. Let me know how they are working for you and I would really love to hear of your plans for the new year…
1. Take a fresh look at your social profiles. – Take the time to see if your profiles are consistent no matter where you go and make a point to update any information that needs to be changed
2 .Learn to create content that will help your customer as in really answering their questions. When you start paying attention to questions your customers are asking and answering those questions you have started on the path of becoming a brand authority. If you need some help with this, then I suggest you read 6 Content Marketing Insights from Joe Pulizzi It is a simple read and you will get a lot of ideas to work on.
3.Make a resolution to learn how to create visual content. Whether you learn how to create an infographic, a SlideShare, images in Tweets, become an expert in Pinterest of something as simple as using the new Facebook editor to brand yourself through images I can honestly say that learning to think in terms of visual can only help you on your way to getting to be known as a creative and professional marketer
4. Make a point of making a resolution to start reading all the different articles that you have been saving on Facebook before you are so overwhelmed that you will forget why you even saved the link to begin with!
For those of you who did not know about this Facebook tool called “Save on Facebook”, it is a tool that you can use to save different links to read later. To learn more about using this Facebook tool, click on the Help from Facebook to show you how to start creating your own reading list
5. Try something new! We live in the wonderful age where so many creative people care making better and better tools to help you do your job better and there are people creating new social networks for discerning folks who want to share in a different manner. Keep an open mind and at least look at these tools and sites but remember that when you are trying out these new tools, these new social networks it is important that you integrate your marketing communications across print, digital, email and social/ The fact is When you can expand and integrate by whatever other means you use to communicate you can and will see major benefits for both your brand and your bottom line.
Some other marketing resolutions you might want to consider:
~ Participate on the Q&A website Quora
~ Take the time to claim your social media profiles with a tool like KnowEm.
~ Pledge to respond to all comments on your blog, your Facebook Page, Google Plus or anywhere else you are sharing your content.; engaging with your readership and nurturing a community is a fantastic and low cost effort way to build your brand and your site’s following.
~ Ask for a testimonial or endorsement from your clients. It’s a free form of proof of concept for your products and helps instill trust, which can lead to more sales.
~ Start Posting relevant content relating to newsworthy topics.
Well these are just a few of the marketing resolutions for 2016 ~
What ever you decide to do… I want to wish you all a very Happy New year and in the words on Robby Burns
Should auld acquaintance be forgot,
And never brought to mind?
Should auld acquaintance be forgot,
And days o’ lang syne!
Chorus:
For auld lang syne, my dear
For auld lang syne,
We’ll tak a cup o’ kindness yet
For auld lang syne!
We twa hae run about the braes,
And pu’d the gowans fine,
But we’ve wander’d mony a weary foot
Sin’ auld lang syne.
We twa hae paidl’t in the burn
Frae morning sun till dine,
But seas between us braid hae roar’d
Sin’ auld lang syne.
And there’s a hand, my trusty fiere,
And gie’s a hand o’ thine,
And we’ll tak a right guid willie-waught
For auld lang syne!
And surely ye’ll be your pint’ stoup,
And surely I’ll be mine!
And we’ll tak a cup o’ kindness yet
For auld lang syne
