Phone Sex

Phone Sex – Why Most People Won’t Use Their Phone for Calling Clients

by Dave Cottrell

Phone sex – the very term pops up all kinds of illicit and taboo ideas in our heads, yet it is with this timid and nervous attitude that most people approach using their phone in business, especially for first contact with new customers.

It might sound completely crazy to some of us, but do you know what stops a lot of most people from ever going anywhere in network marketing?

Hint: these days it will easily fit comfortably in your shirt pocket, or your purse, or (ladies, admit it, lots of you do this!) in your bra.

It doesn’t bite, can’t think, never scratches, growls or barks; in fact, it won’t even work without you!

However, to the vast majority of people who dream of network marketing success, it’s the biggest, baddest, scariest thing they can think of.   The very idea of actually using for lots and lots of otherwise rational people is as scary as getting caught in an illicit affair!  It has the power to paralyze people with fear, break out into a cold sweat, and even go and hide where they can’t see it waiting for them…

What in the world in the land of business… things… could be so scary?    Phone sex

It’s called a “phone.”  Note the one word term, “phone.”  It’s not phone sex.  It’s nothing to be afraid of and perfectly acceptable by even the most prudish members of most societies.

(But, did I detect someone flinching at the mere mention of it?)

One on one voice communication is an essential ingredient in network marketing and in fact, in almost any form of business you can name.  I day “almost,” only because I don’t pretend to know everything.  The fact is, of  the businesses I do know, every one of them needs a phone.

Whether the phone of your choice is the one on your desk, in your pocket, or VOIP, it is one of your most essential tools for success.  In fact, the trademarked American Express term, “Don’t leave home without it,” has taken on a whole new meaning, with the popularity, availability and low cost of the modern portable communication device.  Today, you CAN be available almost wherever you go, and if you want to succeed, you SHOULD be available almost everywhere you go.

And it’s not phone sex!  It’s just a really good way to give really good service to your customers and team.

Why, then, are so many people scared of it?  Why do so many people treat it like phone sex, afraid to touch it, treating it like it’s something that they will regret later when Mom or Dad get their phone bill?

Perhaps it is fear of saying the wrong thing, or having someone yell, or getting hung up on… but none of these things can harm you or your business.  It’s true that words can be cutting and hurtful, but guess what?  When you use the phone, it’s not like face to face!  YOU still need to be polite, smile, and treat your customer or potential customer like gold (this is where your gold comes from.)  But IF that person you’re speaking to is one of the very rare ones who DOES become abusive on the phone, you have an incredible power in your hands that you do not need to fear.  You can hang up!  Whoa… now THAT’S power!

Talking on the phone is NOT about selling something (unless you’re a telemarketer), but it’s about making personal, live contact with another human being.  It’s not phone sex.  You’re not going to get caught.  You’re not doing anything wrong or illicit.  In fact, using the phone to make contact with other people, including team members, clients and potential team members and clients, is a very GOOD thing.  A phone call from you can make someone’s day!

When you think of it that way, it can be a lot of fun. You’re visiting with someone, or maybe meeting someone new, not trying to sell something to a stranger. (In fact, you should NEVER try to sell something over the phone.)

Instead, you should be selling yourself. Your goal is not to sign someone up in your business (why would you want to sign up a stranger – he might be a crazy person?!) Your goal is to make a new friend or to be a better friend to someone you already know.

To do that, you need to be interested in the person you’re talking to.  Find out something about the person you’re talking to.  Help that person  find out something about you.  It’s not phone sex.  It is the open, pleasant and friendly exchange of ideas in a courteous and non-threatening atmosphere.phone sex

If the person you’re talking to has made initial contact with you via an online contact page for your business, you SHOULD mention that on your initial introduction, or she’ll wonder why in the world you called her. However, once you’ve made that quick connection, relax and start asking some simple questions (this vital step shows that you care, both about the person you’re talking to AND about your business.)  

Remember, it’s not phone sex.  You’re not having an affair with the person you’re talking to.  You’re being a professional in your area of expertise and are there to help in any way you can.

Ask the person what it was that brought them to your site in the first place. Let her answer.

Ask what her found most interesting about your business. Let her answer.

Ask him what appeals to him most about the opportunity. Let her answer.  (If you just noticed the incorrect change in the pronoun from male to female, congratulations!   You were paying attention.  It is incredibly important to pay very careful attention to the person you are talking to on the phone.)

If this is a first time contact for a business opportunity you are advertising, ask him to tell you a bit about himself and what would make him a candidate who QUALIFIES to be a part of your business. (Don’t ever forget this step!) Once again, let him answer.

Isn’t this simple? Isn’t this fun? (You’ll learn to love doing this if you do this and stop thinking of it like phone sex with a complete stranger, every time you get close to your phone!)  At this point in your conversation, the person is either going to try to convince YOU to sign him up, or he’s going to start to hem and haw and beat around the bush.

Here’s where using your phone really can be fun.  Don’t try to sign up a new team member.  Don’t try to sell somebody something.  If she doesn’t try buy your product or to convince you she should be on your team at this point, tell her to call you back when she’s ready, say that you have to go, say good-bye, and hang up. That’s it. Easy. THAT PERSON FAILED TO MAKE A DECISION, NOT YOU!

Remember this trick when using your phone for recruiting:  If your prospect doesn’t give you a very good reason to sign him up, tell him you’ll have to think about it, that you have to go, say good-bye and hang up. That’s it. Easy. If that person calls YOU back to try to convince you to sign him up, sign him up! His persistence has just paid off – for him! And you might have a live one in your downline.

If your new friend is obviously enthusiastic about working with you, really wants to get started, and is willing to really work at it, then you can take her through your sign up process and get her started in business. This is the beginning of the real work for you, because now you are OBLIGATED to train her, but guess what? The phone part wasn’t scary or hard at all!

Hints for first contact calls:  I have signed up more “live ones” by phoning seconds after they have filled out a web form than you could imagine.  I cannot tell you how many times someone I’ve called like this has started laughing and we’ve started off VERY well, because I didn’t think of the call like phone sex with someone listening in, but simply picked up the phone and made the call with a smile on my face.

  1. People who have JUST filled out a web form are MOST interested in what you have to offer, so it is the BEST time to call.
  2. Always “smile when you dial.”  Keep that rhyme in your head.  It may sound crazy, but it is a proven fact:  people can hear your smile, and your success rate will go up exponentially if you smile when you dial.
  3. Always say, “Hi,” and call the person by name.  
  4. Never call them by their first name only on your first contact.  A lot of people will not care, but it isn’t good etiquette and some people will find it rude.  If a person filling out a contact form uses Mr., Mrs., Miss or Ms., use that, yourself.  If it is important enough for them to choose, it is important enough for you to use.  If they did not, then use both names.  In other words, “Hello, Rachel Finkelstein?  This is…  I’m calling because… How are you?”
  5. Always ask a question like, “How are you?” in your introduction.  It just impossible to overstress this point.  By asking a simple, non-threatening answer like this, it puts the person you’re calling at ease.  I cannot tell you how many call centers are not properly training their staff in this simple step, and they blow it constantly because of it.  When you ask this simple question, you are requiring a very simple answer about something they know, rather than giving them the opportunity to take the conversation away by asking you what you want or telling you they’re not interested.
  6. Never try to sign someone up on a first call.  Make it comfortable for them, too.
  7. Keep on smiling throughout the call.  Remember, they can hear your smile!

Phone sex is not what this is about.   You shouldn’t be afraid of your phone or treat it like it’s something that’s going to hurt you or get you in trouble.  Learn to use your phone for business and learn to like it.  The day you begin to do this is the day your business will begin to take off.

 

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