Sorry, I Need Money; How not to do business
By Dave Cottrell
“Sorry, I need money” – what a sad and rather pathetic way to justify some of the things people to online in their efforts to generate money for themselves.
If the title of this article had you wondering, you’re not alone. It was actually a subject line in an unsolicited commercial email sent to me, aka, spam. It had me just shaking my head; then it had me thinking about it in a sad sort of way.
I own several blogs, so I have to deal with a constant stream of spam, both via email and also in comments on my blogs. People spend a great deal of time and money spamming blogs, either in person, or by getting sucked in to buying useless software that does the job for them. I use the term, “useless,” quite realistically, because many people with blogs now use software like the Askimet plugin I use for WordPress.
However, spamming on forums, blogs, in email, etc., is a really bad way to do business and that’s what I want to deal with. First of all, it seems that there’s some confusion about what constitutes spam. Spam is also known as junk mail when it is sent as email and just plain junk when posted on blogs and forums.
Junk is something that is useless. It takes up space, so it has to be dealt with or it will eventually overflow and squeeze out space that has been reserved for something that is valuable. Even on blogs like mine that use Askimet to block spam, it is STILL stored on my server, meaning I STILL have to get rid of it, or it will fill up the server’s hard drive, and shut it down (It has happened to me!)
Junk needs to be collected up and thrown out, which takes time and effort on the part of the person who has it in his space. Due to the fact that junk, by definition, is useless, it is extremely rude to throw junk on your neighbour’s lawn; it’s also very impolite to send junk to people’s mail box, to post it on their forums, blogs or any other place where they are going to have to make the effort to dig it out and throw it away.
Some people believe that what they’re tossing over their cyber world fence is actually valuable to their neighbour. The problem with that idea is that they never asked them if they wanted it. They made an assumption based on the value they put on the stuff, and then simply “tossed it over the fence.”
In the online world, many people believe that because something will make them money if they can sell it, it’s something of value that they can throw at everyone they are able to find a way of contacting. The problem with that idea is that it won’t make any money and will do a lot of damage to a person’s marketing image.
That brings me to the title of my article. The person who continuously spammed on one of my sites always began with “Sorry I need money,” then goes on to list all the stuff the person is trying to sell.
If it wasn’t so sad, I might laugh; it’s SO ridiculous! There’s just no way that this person is ever going to sell anything like, and it just kills their SEO. It creates extra work for me, the site owner, gets sneers from anyone who sees it, and shouts to the world that the “marketer” is… not… a real and professional marketer.
The reality is that there’s no difference between what this person is doing and anyone who sends or posts advertising for anything in a space that has not been opened for that purpose. Unless the information has been requested, the forum thread is explicitly for the purpose of posting ads (a very poor way to advertise, incidentally) or is a blog asking for advertisements, then it is spam , aka, junk, and is creating a negative affect on the marketing campaign of the person doing it.
Whenever I get an message on one of my blogs that’s off topic like this, or an invitation from a so called friend that’s nothing more than an ad, or a PM from a member of a community I belong to that I hardly know that is one big ad, etc., I instantly think, “Sorry I need money!”
I’ve been involved in network marketing for more than thirty-five years, guess how many members of several online communities I belong to continuously send me ads or post in my forums or send me friend invitations offering to mentor me and/or show me how to market?
If the took ANY time to even read my bio, they’d think twice, unless they really are that stupid. But then, maybe they are. Most, if not all spammers don’t think about who they’re sending to, nor do they really care. All they want to do is to make lots of sales, which, of course, they won’t.
If you need money, don’t apologize about it. It’s a fact of life. Never tell someone, “Sorry, I need money,” as a way of explaining why you’re spamming them! Just don’t spam!
The internet offers many real and legitimate ways to make money if you need to. The easiest way to start is to become an affiliate of a successful and long lasting business like Adlandpro. A successful company like Adlandpro offers a proven business plan, tools, tutorials, and other people who have already been making money in affiliate marketing.
Start your own blog and learn how to write articles that fit with what you’re selling. Don’t bother getting a free blog with a name like mysite.somebodyelsessite.affiliate.cem, but get your own. It’s cheap and hosting is, too.
Do lots of research in your niche, which will give you lots of ideas and help you to write lots of interesting and valuable content for your blog.
Share your blog with friends and contacts on social media. There is no need to do any spamming. You can simply say something like, “Hey, I just wrote a new article for my blog at myblog.cem,” and leave it at that. If they want to go read your blog, they will. Just make sure your blog articles are real and interesting articles, and not ads. If they are, people will see them as spam, too.
It’s reasonable and a good practice for SEO to put a FEW links in your articles. Google and others love links, as long at they are sprinkled sparingly and in context throughout your article.
The best practice is to make links out of relevant words in your articles. That way, they are seamless.
It’s not a good practice to say something like, “For more information, CLICK HERE.” You can do that on rare occasions, but do not make it a regular practice. Only do it if it will lead your reader to some really important information that adds to the value of your article.
When you put links into your article, you do not want people to click away from your blog! That is a major no-no.
When you create your links, in most blog platforms these days, including WordPress, there’s an option for your link to open in another tab or window. (Another tab is the best.) That way, if your reader clicks any link, your blog will always be there, waiting for them, when they finish on the other page.
At the end of your articles, use a byline of some kind. It can be as simple as a link that says, “About the author.” Alternatively, you can put a SHORT bit of text that says something along the lines of “YourName, Something about what you sell, YourSalesPageLink.”
When you send emails, you can add something similar as a Signature File at the end of your emails. Most email programs give you an option to create a signature file that’s automatically added to the end of every email you send.
Do the same on blogs and forums. NEVER, EVER post a comment on blogs or forums, unless it is relevant. There are lots and lots of people who post any kind of nonsense in blog comments, just to get their signature file on the blog. This is simply spam and I hate it. And so do a lot of other people.
“Sorry, I need money.” Sorry, I’m jaded enough in the online world that such a ridiculous title is just going to land in my trash bin.
Be professional, take a bit of time, expend some real effort, be polite and real, and I will probably pay attention. So will a lot of other people. We won’t all buy what you have, but there is a much greater chance, and who knows? You might start making sales (and money!)