The BLUF  Communication

The BLUF Communication

September 10, 2014 1 Comment on The BLUF Communication

The BLUF Communication was first used by the army to help give good and concise information so that the generals could make fast decisions. This style of communication is becoming popular for many in business, marketing and management as a way to get points across to people who are busy and need to make a fast decision. Using the BLUF communication for email marketing

How to Add Value

How to Add Value

March 5, 2014 5 Comments on How to Add Value

How true this is in blogging and in promoting your blog! You need to add value to the conversation to keep their attention. Even more important that that is the fact that you need to add value to the conversation that is valuable to your audience!

Story Telling 101

Story Telling 101

February 12, 2014 9 Comments on Story Telling 101

I went to my mailbox, yesterday, and in there, along with all the other junk mail, bills, reminders, etc., was a small, robin’s egg blue envelope.

The first thing I noticed when I turned it over was the way it was addressed. …

Dead Cats

Dead Cats

February 5, 2014 4 Comments on Dead Cats

… touted as something new that has just been discovered in the world of journalism, and has even been given a name by a prominent news magazine out of Boston. Having been involved in direct sales for so many years, I had to laugh when I read the article. As Solomon wrote in his famous series of notes from an old preacher, “There is nothing new under the sun.”
… What does all this have to do with dead cats? Keep reading, and I promise to tell you…

Who Am I?

Who Am I?

January 15, 2014 2 Comments on Who Am I?

Sadly, a very large number of foolish, “wannabe” online marketers don’t take two seconds to answer any of these very important questions. This is a key reason so many fail in marketing, BOTH online and off.

Less is Better

Less is Better

January 1, 2014 9 Comments on Less is Better

One of the reasons many people in this old world are unhappy is not because they don’t have enough (though that might be true), but because they’re not satisfied with what they have. Every time they look at the person next to them, they see someone with something they want. That makes them unhappy.

Why Pay to Sell?

Why Pay to Sell?

December 11, 2013 1 Comment on Why Pay to Sell?

I mean, why should you have to pay for the privilege of making money for someone else? It doesn’t make sense to me, and yet, every day, people like you and I are actually paying money to someone in order to sell their products…

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