Traffic Exchanges – Do They Work Any More?

Traffic Exchanges – Do they Work any More for Anything?

by Dave Cottrell
 
If there’s one question I probably hear more than any other, it is, “Do traffic exchanges work any more? In fact, have they ever worked?”    Traffic Exchanges - Do They Work?

The simple answer is, yes, and yes. They have always been useful, and they still are. There are two useful methods for getting traffic to your site that will probably never die, though they have been evolving steadily. One is banner advertising (more on that, another time) and the other is traffic exchanges (TE’s), like the one on Adlandpro and many others.  The variety of style and type is almost endless.

The big mistake that most people make with traffic exchanges, which is why so many now say they don’t work, is actually using one or two TE’s to advertise their primary business. Never do that! The second thing people do is advertise an affiliate page on traffic exchanges. That also is a big mistake. A bunch of other people are doing the same thing.

What you want to do with traffic exchanges is to raise your profile on the search engines (especially Google.) You will not do this by joining a TE and advertising your business on it. In fact, that can drive your profile down.

What you need to do is join a lot of traffic exchanges and get a lot of people to join those TE’s under you. Treat them as a business in themselves, where the payout is traffic for you that grows on its own and sends traffic to your website from many different places. This can only happen if you build good downlines in as many as you can.

Cater to your market in order to be targeted to it. On TE’s the people want traffic, so that’s what to advertise. Find and advertise anything you can that is related to creating traffic and that will help build your downlines. By working steadily every day to build your downlines in as many of these sites as you can find, you will gradually build an unstoppable flow of traffic that is just waiting for you to really put it to work.

Of course, that brings up the other obvious question: “If TE’s work, how?” For some clear and simple steps that you can take to make traffic exchanges work for you, I’ve written the article, How to Make Traffic Exchanges Work for You.

Traffic is the lifeblood of any business. Without it, you’re dead. There is no one way or one “magic bullet” for getting traffic. The bottom line is, you need targeted traffic, and you need lots of it. Blogging, commenting on other forums and blogs, meeting and sharing on social media, email marketing, traffic exchanges, banner advertising, text marketing, and phone calls are all tools that work, but work best when combined.

Used every method you can to bring traffic to your website, including traffic exchanges, but above all, be consistent, create a plan and do it every day. Persistence beats brilliance and luck almost every time!

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16 comments

  • I know that in the past and I admit this was years ago, I never understood the point to Traffic exchanges, but recently and as a result of you talking about them as well as some other people who really believe in them, I have been slowly changing my thinking.

    I think that like anything else you do when marketing or affiliate marketing, learning how to utilize any and all tools and making them work for you is very important..sitting down and writing out a good plan of action is also a requirement.

    Here is a question for you..how much time should you put into TE’s on a daily basis?
    Diane ( Blogneta) recently posted…Do you use your manners on Social Networks?My Profile

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    • Diane, that’s a good question. It takes a while to get everything set up, but once you are set up, I recommend an hour a day. That will build it up nicely, and still give you plenty of time for blogging and conversing on the social sites.
      Dave Cottrell recently posted…How to Make Traffic Exchanges Work For YouMy Profile

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  • Hi Dave, Thanks for another interesting articles. You have brought good points about properly utilizing the method which might seem pointless since most of the traffic exchanges fall into domain of incentivized traffic. In all truth this is not much different from Twitter, facebook or G+ where you make yourself known so people notice you and follow you. I found early enough that Traffic Exchanges can be very useful in generating membership. It is true that you can’t sell using traffic exchange but considering audience which is using it (freebie seekers and people with lots of time on their hands) you can offer them something for free when they view your page. One out of two people will join your free offer and subscribe to your list and become members if you offer them something for free. This might be newsletter, e-book or report. Once these people are on your list, you educate them and present yourself as authority figure in the domain you work with. One day some of this people will need your product or service and they will remember you.

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  • I am not very good at posting on TEs primarily because they do not seem to provide that instant gratification we all so desperately crave. I always need validation that my time is well spent so that it encourages me to do it more often. Whatever it is.

    Lin Ronald

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    • Lin, unless you are willing to put a pot full of money into Google adwords, which does work if you are able to choose the right keywords, there is no instant gratification. Traffic exchanges are an important part of your long term strategy, which will pay off.

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  • You’ve made some very solid points concerning TE’s, I myself am an victim of using affiliate pages on my exchanges, thanks to you, I now see that I should change my approach… It does make far better sense to present traffic resources… Thanks for sharing this…

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  • If I was doing a purely internet business I would say yes Traffic Exchanges do help, now that my business is mainly offline with marketing online mixed into the equation I have to honestly say i do not see any point to traffic exchanges. When people seek what I have they are in a buying mood, not a remember me for later mood. I am sure those people though purely internet based do get some value if they have the time.

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    • Good points, Lisa. Everybody’s advertising strategy must keep in mind who their target market is and where they are. If their main market it offline, most of their advertising strategy is going to have to be directed into offline media.

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  • I used traffic exchanges in past and what I believe is that the effectiveness of TEs depends on type of your business.
    Some businesses require time of viewers to fill up forms like Signups and others just have a Punch-phrase as marketing strategy. In TEs latter works, but for the signup things sadly it’s a waste of time because people are just clicking and clicking. They might SEE the website going through the eyes while clicking but most of them will never bother filling up the forms.

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    • Good comment, John, and precisely why I wrote the article on How to Make Traffic Exchanges Work for You (link is in the article, above.)
      The idea is to develop a traffic stream that basically runs and grows itself. The system, itself, will make you steady money, if you do it properly. I make money every month just on what the people who own the exchanges pay me, and it comes in without me doing any work. The work is already done. Furthermore, I have direct access to a MASSIVE number of leads this way, because I can contact most of the people signed up via my links.
      Dave Cottrell recently posted…Image Power – the power of using images in your articles.My Profile

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