Images for blog posts is an absolute necessity these days and yet I keep seeing these issues…
Since becoming the administrator of the Adlandpro blogging community, I have had a chance to see what people are doing (or not doing) when it comes to making their blog post hot and one of the issues I am seeing is images!
When it comes to using images for a blog posts , I have noticed that many people are doing one of four things:
1. They don’t put images on their blog post
2. They are using images from other sites
3. They are not optimizing their images
4. They are using their own images and optimizing them
Of the four ways for using images on a blog post, I will shout out – YES number to number 4 ( using their own image and optimizing them ) is the best usage of images!
I liked what Bogdan had written on the Friday news when he talked about blogs and images and thought I would delve into this topic a little more as it is important to understand that images can make a blog post hot, they can help you get good traffic to your blog post from people who are doing image searches and they can help provide engagement.
1. Now I can’t really answer why a person would not be using images for blog posts especially these days when we live in a world of Pinterest,sharing images on Facebook, Google plus etc. Images create conversations and can get people sharing what you are saying or doing. If you are not using images you are losing out its that simple!
2. I have had people come to me not understanding the issue of “using images from other sites” and putting them on their blog posts. To them, they have an image up and whats the big deal..an image is an image ..right? WRONG!
To clarify what I am saying, there are many user generated content sites such as Photobucket etc. where people can upload and share images which is cool…but you need to understand that these are not your images and any image link you use will go back to the site and the copyright holder. If you want to know more about using photos found on Photobucket, then I suggest you do some reading up on the topic.
Here is a question: you have written that killer blog post, you have worked hard to make it SEO friendly and it’s awesome -why are you using an image that will not go back to you and your post, but to the author/site of that image? While I love sharing what people do and I do it often, when it comes to taking care of every aspect of a blog post, I want all the attention and that includes images! Adding insult to injury are those people who may have good reason to use images from these sharing sites, but then don’t optimize them in any manner and lose a lot of SEO juice. Can I say ouch? More about optimizing a bit later…
In the end it’s just a good idea to understand the law and educate yourself on the legal and the moral implications of using images for blog posts. Personally I have always lived by the law of “all images are copyrighted unless specified ” (by the way that means using images on forums and other social networks).
3. I have seen many people use images for blog posts and while they may look good to the reader, they are not optimized! What does optimizing an image entail?
Optimizing starts from the time you find an image ( that is legal and properly licensed) and download it to your computer!
1. When you download an image be sure that you have a good “filename” You want the name to be good at describing the image and remember if you are using more than a couple of words to put a hyphen in between the words.
2.Compress your images! Everything takes up space! Understanding that the more images you put on your blog, the more storage space is taken up and the slower you site will load. Trust me that is not a good thing! I know there are many resources you can use to help you compress images, but one I want to share with you is smush.it created by Yahoo and considering it is free to use, why not try it?
3 Use the title and Alt tags! Create a title tag that will describe what your post is about using the targeted keywords for your post – when people mouse over the image this is the wording they will see. You can see examples of the title tags on the images used on this post. The Alt tag is for the search engines and is needed so that the search engine spiders know and understand what your image is about. A word of warning..please don’t stuff keywords, just create image descriptions that are natural and include mentions of your target keywords when it is appropriate.
4. I keep reading the debate about using captions on the images, where some people will say you need to use captions on every image and others say, its not a big deal. Personally I rarely use them, but once in a while if I want to make some kind of point, then I will utilize them. Maybe someone can tell me where they stand on this issue?
Believe it or not, it really doesn’t take that long to optimize your images once you get into the habit of doing these steps and lets face it when you are going to have your blog post be seen in the best light, then using interesting images on blog posts is not just icing on the cake, but what a wonderful way to get your blog posts more SEO power.
I hope this blog post has helped you understand a little more about the power of using images on blog posts and how to make them work for you in a better way. Please share with others who will find this information useful and if you have anything to add, then just leave a comment below and lets get a good conversation going.