What would we do without social media spam! Personally I would jump and down and cheer!
I was on a clients account yesterday and I kept noticing the spam on their twitter account and I shook my head at the wonderment of such lowly tactics and I kept wondering why are they doing this?
After reading an article by César Struve “Of trolls,spam and social media marketing” I realized that he is right, spam is big business. I was a little surprised though when he talked about trolls in the same light as spammers, but it sure made sense.
“Trolls present an interesting psychological profile. While they’re generally referred to as ‘internet sociopaths’ and visualized as bitter individuals that spend their time bashing everyone and every product, company, and institution, interestingly, some of them have hundreds, thousands, and even millions of followers.
How do they earn that amount of attention just from spreading negativity? Why do people read their posts and eagerly await their next move? Are the followers as sick as the trolls they follow?…..
I know that many of you who are reading this will look at yourself not as a spammer but an ordinary person who is just trying to get the word out about what you are doing..but you need to stop for a moment and think about what you are doing!
Instead of going through a huge long list of things you should not do, a very nice lady by the name of Anne Smarty wrote a very honest post where she talks about her own personal experiences about social media spam and created an infographic that I personally feel you should print out and keep close by. While I am putting that infographic here, I really would like you to read her own take on spamming ->
SO ARE YOU SPAMMING YOUR FAVORITE SOCIAL MEDIA SITE?
One last point to social media spam but first I want to ask you a question
How many of you are using such tools as buffer, Hootsuite or some other kind of social media management tool and how many of you are using more than one tool at a time?
The fact is when you are using so many tools at once and you have everything set to post to your social media accounts, you may just be spamming! How? It’s quite simple you are bombarding the same post to everyone (more often than not- duplicate posts )and on any social network it is a huge NO NO. Remember that while these kinds of tools have loads of benefits that will help you, be aware of the downside and try hard to never misuse them..